The Facts
1.4 billion text messages are sent every day …

• Over 95% of US mobile phones can send/receive text messages
• Over 70% can view mobile web content
• This is the fastest-growing communication platform in history

There are over 254 million mobile subscribers in the US…

• Over 95 million (37%) pay for mobile web access  
• 144 million (57%) access mobile data (web, text, email)
• 26% of mobile internet users have incomes under $50K
• 24% have incomes above $100K
• Mobile web, email and texting reach every demographic!

If mobile isn’t part of your 2010 marketing plan, it should be.

The Future

Mobile markets are expanding and most experts agree they will
continue to do so for some time to come. Furthermore, once you
build a mobile strategy, it can be scalable across platforms.

• As the business of minutes races closer and closer to zero, mobile
operators begin to realize increased profits on supported features.
• Major brands have made a commitment to mobile.
• Web and mobile campaigns are blending.
• Brick and mortar companies are communicating with customers on the go.
• Outdoor and mobile campaigns are blending.
• People are increasing their interactions through mobile sites
and mobile applications.

 
There is a growing availability of flat data rates, handsets are improving...
mobile advertising is a necessary strategy for brands.